Client: Diageo – Baileys Irish Cream

Type of Ads: Point-of-sale, digital, event

 

Ask:

Launch Baileys newest innovation, Baileys S’mores, during the Fall/Winter months while complementing their seasonal campaign “Sweeten the Season.”

 

Team:

GCD: Megan Kapsiak

ACD: Laura Mann, Corina Dypko

Copywriter: Katie Shanahan

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Chosen Line: S'more Ways to Treat Yourself

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Alternative Lines: Playful

• New Flavor. S’more Yum.

• Bring on S’more Deliciousness

• S’more Ways to Love the Season

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Alternative Lines: Flavor

• Roasted, Toasted, Deliciousness.

• Toasted Flavor. S’more Fun.

• Chocolately. Marshmallowy. Yummy.

 

Alternative Lines: Occasion

• Bring S’more Fun to the Party

• S’more flavor. Sweeter Mmm-moments.

• S’mores You Can Sip​