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Bulleit Makes the Meal

Client: Diageo – Bulleit Whiskey

Type of Ads: Campaign name, point-of-sale, digital

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Ask:

Develop a "with food" program (with a focus on off-premise) to drive sales and promote sipping Bulleit alongside your favorite foods.

 

Team:

ECD: Sandy Stein

CD: Ben Loht

Senior Art Director: Erica Tranquillo

Copywriter: Katie Shanahan

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Chosen Line: Bulleit Makes the Meal

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Alternative Lines:

  • Bring Bulleit to the Table

  • Serve Up a Side of Bulleit

  • Elevate Your Dish with Bulleit

  • Save a Seat for Bulleit

  • Great Drinks. Great Food. Great Times.

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Summer Key Visual

Digital Banner

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Add a side of Bulleit this summer. Our high rye recipe mixes well with the sweetness of Ic

Social Carousel

Winter Key Visual

Campaign was bringing a lot of recognition to the brand so they asked to continue the line into the winter months.

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In-Store Corrugate Rack

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In-Store Display Enhancer

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©2023 by Katie Shanahan

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