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Ocean Spray

Client: Ocean Spray Co-Op

Type of Ads: Digital teasers, 

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Ask:

Bring awareness to the great taste and wonderful benefits of cranberry juice to a new wave of millennial consumers.

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Team:

Columbia College Chicago

Advertising Practicum Class 2018

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Chosen Tagline: You Had No Idea

:15 Teasers

:15 Teasers
Hypnotizing :15
00:15
Blair Witch :15
00:15

:15 Digital Teasers

:06 Social

:06 Social
Make it Rain
00:06
Gender Reveal
00:06
Proposal
00:06

:06 Digital Teasers

The Competition

cool kids.png
min girl.png
Romantics.png
flower Child.png
insidecar_OS_Lyft.png
lyft_car_noshadown_left.png

Lyft Partnership

American Airlines Partnership

basic_economy.png
OS_swag_bag.png
OS_juice_boxes.png
OS_swag_hand_san.png
sleep_mask_mockup_final.png

HQ Partnership

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OS_HQ_Results_mockup.png

Speakeasy Activation

Merch

©2023 by Katie Shanahan

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