Recognition:

• AdAge

• AdForum

• Reel Chicago

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Client: Chicago Transit Authority, Vitalant

Type of Ads: Video, Digital, Transit

 

Program:

In the summer of 2018, Chicago was 1.5 days away from running out of donated blood. So, we took our beloved Red Line train and turned it into the Blood Line. Using strategic stops along the train's route, we encouraged people to donate blood on their way to work, school, or anywhere.

 

Team:

CD: Josh Mizrachi, Jimmy Dietzan

Copywriters: Katie Shanahan, Maddy Stoiber​