Katie Shanahan

NISSAN HEROES

​​​

Client: CMA's Colonial Nissan

Industry: Automotive

Project Type: New Product Awareness

My Role: Copywriter + Campaign Development

 

The Ask:

Help a small, local car dealership stand out in a sea of sameness.​​

​

The Insight:

Dealerships who don't screw shoppers over are in a sense -- heroes.​

​

The Idea:

We'll create a unique campaign, unlike any other local car dealership. We'll position our competitors as the 'villains' of car-buying and ourselves as the heroes to save the day.

 

The Team: 

CD: Mike Cacciabondo, ACD: Lauren Webster, Senior Art Director: Tim Klassan, Copywriter: Katie Shanahan