Key Visual
HARDER HITTING VICTORY
Client: Mike's Harder Lemonade
Industry: Alcohol/Seltzer
Project Type: Retailer (Regional 7-Eleven) Activation
My Role: Copywriter, Concept Ideation/Development
The Ask
Create a Mike's Harder Lemonade program to sell in to regional 7-Elevens surrounding the Chicago NASCAR Street Festival
The Challenge
Most convenience store trips are complete in under 4 minutes. This means there is little time to grab attention & excite shoppers.
The Idea
We used our shopper's quick in & out convenience store habits to guide eye-catching activations promoting our sweepstakes, plus spoke to their efficient trips by equating them to the speed of race day.
The Team:
CD: Erin Collins, ACDs: Erin Heraty (CW), Collin Mooney (AD), ADs: Grace Fox, Camille Armstrong
Reflective Cooler Cling
Cooler Cling Pt. 2
Shopper CX Mock Up
7Eleven In-app Incentive
In-App Scanner
Key Visual Pt. 2
Vestcom Tag
In-Store Floor Graphics