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VIBRANT DRINKS. PLAYFUL VIBES.

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Client: Smirnoff

Industry: Alcohol

Project Type: New Product Awareness

My Role: Copywriter

 

The Ask:

Introduce Smirnoff's newest product Blue Raspberry in a culturally relevant, buzz-worthy, 'Beyoncé' kind of way, during the summer months.​​

 

The Team: 

GCD: Andrea Farina, ACD: Laura Mann (CW), Chuck Borgerding (AD), Senior Art Director: Sam Aberizk

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Alternative Lines:

  • Bring the Flavor. Set the Vibe.

  • Flavors That Hit Different

  • Bold Flavors. Big Flex.

  • Escape Basic. Sip Extra.

  • A Little Extra. A Lot of Flavor.

  • It's Giving Vibrant Vibes

Key Visual

Internal Write-up

Screenshot 2023-10-19 at 11.40.11 AM.png

Digital Banners

SMF023696_mch_ban_Ecomm_Blue_1600x400.jpg
Copy of Add a side of Bulleit this summer. Our high rye recipe mixes well with the sweetne
023694_SMF_BR_Bottle_GIF copy.gif
Smirnoff-Emblem.png
Copy of Add a side of Bulleit this summer. Our high rye recipe mixes well with the sweetne
Smirnoff-Emblem.png
023694_SMF_BR_Bramble_GIF copy.gif

Social

Key visuals (picked up for paper elements)

MicrosoftTeams-image (20) copy.png
MicrosoftTeams-image (19) copy.png
MicrosoftTeams-image (21) copy.png

At-Bar Menu Back

At-Bar Menu Front

Smirnoff TT Front.png
Smirnoff TT Back.png

Mass Display at Retailers

Smirnoff Mass Display.png

In-Store Corrugate Rack

Blue Razz Rack.png

©2026 by Katie Shanahan

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