LEGENDARY TASTE
Client: Cayman Jack
Industry: Alcohol/Seltzer
Project Type: 360 shopper campaign for summer
My Role: Copywriter, Consumer Experience, Microsite Development
Results: 104.5MM Impressions (57MM more than planned), 386.3K clicks, 17.2MM Video Completes, 22K Submissions
The Ask
Create a fully integrated shopper program that drives purchase and retailer/distributor engagement.
The Challenge
People are not aware of the Cayman Jack brand and are hesitant to try it in a world full of drinks and flavors they know.
The Insight
Shoppers want to feel a sense of adventure from the comfort of their routine.
The Idea
We’ll partner Cayman Jack with a well-known Chef, Aarón Sánchez, to create a synergy between delicious recipes perfectly paired with each Cayman Jack flavor.
The Team:
GCD: Anthony Franzino, CD: Erin Collins, ACDs: Erin Heraty (CW), Collin Mooney (AD), AD: Grace Fox
Key Visual
Content:
We created content to use on both Aarón's social channels, as well as Cayman Jack's -- driving them to a microsite where they could enter to win a foodie adventure guided by Aarón and get recipes
Program Overview (0:15)
Recipe No. 1(0:15)
Recipe No. 2 (0:15)
Microsite
Recipes
Cooler Cling
Pole Topper
Wobbler
Retailer Event
The Man,
The Myth,
The Legend.