Key Visual
CRAFTED TO COMPLEMENT
Client: Boar's Head
Industry: CPG Deli
Project Type: Retailer (Regional 7-Eleven) Activation
My Role: Copywriter, Concept Ideation/Development
The Ask
Create an in-store campaign encouraging shoppers to pick up Boar's Head cheese & build their baskets with other Boar's Head products.
The Challenge
Shoppers know that they can rely on Boar's Head for quality deli meat but don't know that they also offer cheese.
The Idea
Position the two items as one in the same, leveraging the credibility of Boar's Head deli meats to inform shopper's on equally superb deli cheeses for versatile uses.
The Team:
EVP: Sandy Stein, GCD: Michelle Shia, SAD: Saara Carassimi
Alt Key Visual Pt. 1
Alt Key Visual Pt. 2
.png)
Social Post Pt. 1
.png)
Social Post Pt. 2
.png)
Social Post Pt. 3
Deli Meat Stickers